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May 02, 2003In Space, No One Can Hear You WhimperSomewhere back in the annals of marketing history, a savvy advertiser recognized this simple truth: much as Americans will buy anything endorsed by someone with a British accent, children will buy anything endorsed by a cartoon character. So simple. So effective. And yet, while this practice has worked wonders with products like vitamins and environmentalism, I can't help but wonder whether it really needed to be applied to the realm of mobile genital-mutilation professionals.
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